At Genesis, our vision is to serve humanity by bringing robotics to life.


Chris Di Lello


Chris has over 30 years of extensive operations, manufacturing, supply chain management, and project management experience in the automotive, alternative energy, and heavy industries. Prior to Genesis, he spent more than 10 years at Automotive Fuel Cell Cooperation (AFCC) in Burnaby, British Columbia. In his role as the Director of Program Management and Test Operations at AFCC, Chris was responsible for leading the fuel cell stack programs for Daimler AG and Ford Motor Company’s fuel cell electric vehicle programs.

Chris has a B.Sc. in Electrical Engineering from Kettering University, an M.Eng. in Electrical Engineering from McMaster University, an M.B.A. from Queen’s University, and an Advanced Certificate for Executives, Management, Innovation & Technology from MIT Sloan School of Management. He joined the Genesis Team in August 2018.

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James Klassen


James Klassen is an inventor for the 21st century. He is driven to make the impossible commonplace and to use his inventions to increase productivity and assist the less fortunate.

James is the Chief Technology Officer for Genesis Robotics. He has over 30 patents to his name and is published in Neurosurgery Journal. His inventions cover a diverse range from healthcare to suspension design, and from human kinetics to robotics.

His industry-disrupting products include the first snowboard to prove that a flat base with no fins was the most effective design to win races, and the Virtual Pivot Point (VPP) mountain bike suspension which won two world championships in its first year on the market. Since then, the VPP has won more races than any mountain bike on the market and accolades include Bike of the Decade, and one of the Most Significant Mountain Bike Patents of All Time.

With the development of the now-patented Cold Cycle Engine and the world’s fastest high pressure air valve for a U.S. Navy application, James’ team of 35 technicians, engineers, and machinists have progressed to a new level of electro-mechanical discovery. By combining their love for mechanical systems with the unlimited potential of electromagnetic principles, they developed a direct-drive robotic actuator so powerful it eliminates the need for age-old pulleys, belts and gears.

The LiveDrive actuator, which acts like a human joint, delivers a dramatic increase in robotic performance and safety with a substantial reduction in cost. It is now poised to disrupt and grow the $30 billion robotics industry.

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Senior Leadership

Roy Belak

VP Business Development

Roy Fraser

VP Sales and Marketing

Gina Grewal

Finance Manager

Karm Layegh

VP Operations

David Lokhorst

VP Engineering

Mike Park

HR Manager

Darren Rafferty

Program Manager

Len Zapalowski

VP Business Development


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December 18-21
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